OUR MISSION TO DO THIS:

 

• Offering the absolute best sports nutrition and training products with innovativeresearchand ingredients that work with everything made at the highest quality standards.

 

• Living our philosophy by only making products we know are better than anything on the market in its category.

 

• Making sure that all of the individuals that represent Dedicated Athlete are the absolute best at what they do and stand behind the Dedicated Athlete product line; Genuinely.

 

• Being open to criticism and accepting critical and positive feedback so we can continue to fine-tune everything we do to become the absolute best.

 

• Most importantly, staying true to whom we are!

 

We are here to provide a service for active people that are looking for the best solution for a healthier lifestyle.

 

 

 

OUR PHILOSOPHY:

 

Innovation: we will not make a product unles it is completely different or improves what is currently on the market.

 

There is no reason to copy someone else, there are already way too many products out there.

 

OUR FAMILY:

 

Our family comes in all shapes and sizes. Athletes and active individuals range from endurance, muscle, traditional, active, action and motor-sports, as well as, weekend warriors getting in a workout for their own health.

 

We love athletes and people who want to improve their health and performance, period!

 

 

 

 

QUALITY:

 

There is without a doubt a great concern for quality at the ingredient purchasing and manufacturing level. Olympian athletes use our products and we cannot afford to make a mistake. Therefore:

 

• Every ingredient comes with a certificate of analysis.
• Every product lot run comes with its own certificate of analysis.
• An independent lab is used to assure accuracy with random sampling for all products.

 

DISTRIBUTION:

 

Dedicated Athlete is setup for business-to-business relations and fully supports the distributors so we can get our products to our customers efficiently.

 

MARKETING:

 

Creating demand starts with making the best products then word of mouth starts taking over. We will not mislead our consumers.

 

At the ground level we have our grassroots marketing, which has been very successful getting product to our customers.

 

Individuals are chosen to promote our products in a specific area. If you are interested in becoming a representative of Dedicated Athlete check our employment page.

 

We also provide advertising in specific publications, websites, and events.

 

We are now part of the Internet generation and Dedicated Athlete is providing its own community site, forum for discussions on lifestyle, sports specific and products. This allows us to reach and connect with our family of athletes.

 

PRESS:

 

We value our athletes and want to let them know what we are up to. We also do not want to just bombard them with information on just us. Our newsletter and website focus will bring the insights of our athletes, events, lifestyle, nutrition, training and products.

 

Well, for starters Dedicated Athlete is a whole lot more than just a nutritional company. I started Dedicated Athlete thanks to my mentors, cycling coach Rick Crawford and my wife Stephanie. Without their inspiration we would not exist.

I caught the bug of working with athletes when I spent a few years as a cycling coach at Fort Lewis College. This led to a simple vision for the company: a resource for success for any type of athlete. My educational background and personal interest in Biology, Physiology and Biochemistry pushed me in the direction of a nutritional program, so with that goal in mind, I started Dedicated Athlete.

Rick had inspired me with his dedication towards fine-tuning his athlete’s nutritional lifestyle, he showed me first-hand how this impacted his athletes. When we parted ways I decided to take his ideas a step further and began to investigate what was available in sports nutrition.

It turned out that there were a few gaps that needed to be filled. Some of our competitors are doing a great job, but others leave much to be desired, misleading consumers on what their supplements are actually capable of. I believe that it is important to build an honest relationship with my customers, and I always make sure that my products are represented truthfully.

The first product I launched was GoJus sports drink. Some of you may remember the GoJus energy gel from Europe. I purchased the formula, and made it into a powder mix drink. It was a great idea, but the taste wasn’t the best, and GoJus sports drink was a failure. Don't worry, the GoJus energy gel will be back! 

To start the development of my second product, I went back to the drawing board and looked at our nutritional regimes. The result was a line of supplements, consisting of liver extracts, iron and B-Vitamins, that helped the blood levels of the athletes.

This time around I wanted to make sure I did it right. I worked with several hematologists, coaches and athletes before coming up with a formula. In the past, iron supplements we had recommended caused constipation and were very hard on the stomach, so my goal was to create a blood builder that was easy to digest with improved absorbability.

The sheer thought of launching a “natural” blood builder was a bit intimidating, especially in this industry. Doping in cycling and triathlon hinges around EPO, a red blood cell stimulant, and I didn’t want this product to be associated with any type of illegal or shady types of supplements. We toyed around with a few names until David Guttenplan, a junior at the time (who I still coach), came up with EP-NO. I thought it was too controversial, but the name stuck and when the time came for launch, I decided to take the chance.

Long story short, it was the turning point to our success thus far.  Davey boy I can’t thank you enough.

So here we are today. We will continue to push the envelope of innovation in sports nutrition, with a focus and attention on keeping our quality and effectiveness at a very high standard. Our research will continue to help decrease central nervous system (CNS) fatigue; speed recovery times and increase performance safely and naturally.

We support clean sport! I know in the past that supplements may have led some athletes to illegal doping, so I want to make the following very clear: we make supplements that are focused on keeping the athlete healthy. Healthy athletes perform best, period! We are not here as a resource for the dark side and we will not work with any athletes that want do so.

In the future we will be incorporating training articles and teaming up with several coaches, physiologists, biochemists, medical doctors and athletes to become a resource for you.

I want to personally thank all of our supporters, and I guarantee that we will continue to bring you the absolute best resources for your success.

John Gamble, CEO and Founder